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That Sweet Southern Heat Logo

An American Brand for foodies

A BBQ Sauce Brand With Attitude

Mission Delicious

Our mission is to create flavorful, spicy BBQ sauces that champion the ethos of Southern Americana. Through intentional storytelling, imagery, and tone of voice, we pay homage to heritage, while making our own contribution to America’s storied food culture.

Food

with Values

 

  • Flavor: Crafting finger-licking sauces is our top priority.

  • Heat: From mild to wild, heat is at the heart of everything we do.

  • Community: We turn mundane meals into memorable experiences, that are always best when shared.

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Origin Story

"My love for all things spicy began during my impressionable years. I knew I grew up when I stopped putting ketchup on everything, and replaced it with spice. Everything I ate had a heat component, making food more exciting. I started to make my own spicy recipes.  homemade batches with family and friends. To my surprise, they were enamored. Seeing folks enjoy it felt amazing, knowing that I gave them a valuable experience. I decided to chase that feeling by creating my own business. I hope our brand resonates with you."

Connor Muise
Founder
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